Summer 2009 Bay Area
Naming and Branding
June 02, 2009, at 06:30 PM
Overview
Description:
What’s in a name, and how do you choose a good one? How does your name become a brand over time? Processes and tools that helped in name development. How to factor in positioning when branding and naming your company. Not just branding your company, but the importance of branding yourself. Define your brand and apply it everywhere. Make your brand consistent. Use methods that take emotion out of the process such as a scoring matrix or online survey. How to let your subconscious help in naming.
Assignment:
First, define your personal and business brand. Write one sentence on what you stand for. Write one sentence on what qualities you want your business to embody. Next, identify and organize competitor names into a list of functional, invested, experiential, and evocative categories. Third, brainstorm a list of your own names. Finally, score your names on a 1-10 basis across the 9 categories of appearance, distinctiveness, depth, energy, humanity, positioning, sound, "33," and trademark availability, selecting the best three.
Bryan Thatcher
- CEO
Jay Jamison
- Founder & President
James Hong
- Troublemaker ;)
