Please choose a program to participate in:

Spring 2010 San Diego / Orange County

Applications start 02/09/2010 Sessions: 04/06/2010 - 07/28/2010

Spring 2010 Singapore and Asia Pacific
Applications due by 02/28/2010
Sessions: 03/29/2010 - 07/12/2010

Spring 2010 Paris
Applications due by 02/28/2010
Sessions: 03/16/2010 - 06/30/2010

Spring 2010 Denver Area
Applications due by 02/28/2010
Sessions: 04/08/2010 - 07/15/2010

Spring 2010 Los Angeles
Applications due by 02/28/2010
Sessions: 03/08/2010 - 06/11/2010

Winter 2009 Bay Area
Sessions: 12/09/2009 - 03/19/2010

Winter 2009 Seattle Area
Sessions: 12/07/2009 - 04/05/2010

Winter 2009 New York
Sessions: 12/03/2009 - 04/01/2010

Winter 2009 Greater DC Area
Sessions: 12/01/2009 - 03/23/2010

Fall 2009 San Diego / Orange County
Sessions: 11/03/2009 - 02/23/2010

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Garvey Schubert Barer

Garvey Schubert Barer represents emerging technology companies at every stage of development and across industry sectors, including software, internet media, hardware, peripherals, gaming, medical devices, and clean technology.  Their experienced corporate lawyers serve as a single point of contact for the legal needs of their clients, including specialized areas such as executive compensation, immigration, intellectual property, labor and employment, real estate, technology licensing, and tax. They regularly represent companies and investors in company formation, private placements of equity and debt, joint ventures, strategic alliances, mergers and acquisitions, and public offerings.   


 CIE

The Center for Innovation and Entrepreneurship at the Michael G. Foster School of Business promotes entrepreneurial learning and discovery to students­from undergraduates to PhD candidates­across the University of Washington.  The Center for Innovation and Entrepreneurship also supports innovative research and curriculum, working closely with faculty to prepare students for the real-life, complex challenges of entrepreneurship.  These students become leaders who challenge the status quo and change the way we do business.

 

Visit more of our partners here.

Summer 2009 Bay Area

Naming and Branding

June 02, 2009, at 06:30 PM

Overview
Description:
What’s in a name, and how do you choose a good one? How does your name become a brand over time? Processes and tools that helped in name development. How to factor in positioning when branding and naming your company. Not just branding your company, but the importance of branding yourself. Define your brand and apply it everywhere. Make your brand consistent. Use methods that take emotion out of the process such as a scoring matrix or online survey. How to let your subconscious help in naming.

Assignment:
First, define your personal and business brand. Write one sentence on what you stand for. Write one sentence on what qualities you want your business to embody. Next, identify and organize competitor names into a list of functional, invested, experiential, and evocative categories. Third, brainstorm a list of your own names. Finally, score your names on a 1-10 basis across the 9 categories of appearance, distinctiveness, depth, energy, humanity, positioning, sound, "33," and trademark availability, selecting the best three.

Mentors
Bryan Thatcher - CEO
Jay Jamison - Founder & President
James Hong - Troublemaker ;)

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