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Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology and growth enterprises worldwide, as well as the investment banks and venture capital firms that finance them. Over the past four decades, Wilson Sonsini Goodrich & Rosati has established its reputation by having an unmatched knowledge of its clients' industries and deep and long-standing contacts throughout the technology sector. The firm's legal expertise serves clients at all stages of growth, from venture-backed start-up companies to multibillion-dollar global enterprises. The firm's clients include some of the most recognized names in the technology, retail, life sciences, venture capital, and finance sectors. The firm has offices in Austin, Palo Alto, New York, San Diego, San Francisco, Seattle, Shanghai, and Washington, D.C.

 

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Summer 2009 Bay Area

Naming and Branding

June 02, 2009, at 06:30 PM

Overview
Description:
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Assignment:
Examine who you are by writing four paragraphs about yourself. The first paragraph should discuss your early family life. The second paragraph should discuss your education. The third should look at your professional career, and the fourth should explain why you are starting your business. Then, write one sentence on the three most important qualities of your business. Create a list of 10 competitor names, and order them by your favorite businesses. Brainstorm a list of 20 names that (1) evoke the qualities of your business, (2) can be spelled phonetically with less than four syllables and (3) have a .com domain name available. Register the domains for the top three names.

Mentors
Jay Jamison - Founder & President
James Hong - Troublemaker ;)
Bryan Thatcher - CEO, Locker Blogger

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