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Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology and growth enterprises worldwide, as well as the investment banks and venture capital firms that finance them. Over the past four decades, Wilson Sonsini Goodrich & Rosati has established its reputation by having an unmatched knowledge of its clients' industries and deep and long-standing contacts throughout the technology sector. The firm's legal expertise serves clients at all stages of growth, from venture-backed start-up companies to multibillion-dollar global enterprises. The firm's clients include some of the most recognized names in the technology, retail, life sciences, venture capital, and finance sectors. The firm has offices in Austin, Palo Alto, New York, San Diego, San Francisco, Seattle, Shanghai, and Washington, D.C.

 

Founded in 2004 by Scott Heiferman, the NY Tech Meetup has over 11,000 members, representing people from all parts of the New York technology community. Each month, six companies and developers demo technology they've been working on in front of a 400+ sold out crowd.The NY Tech Meetup is a community-led organization, and is not for profit. It is currently organized by Nate Westheimer.

 

 

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Summer 2009 Bay Area

Basic Research

May 26, 2009, at 06:30 PM

Overview
Description:
What market are you pursuing? Is it big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research? How can you determine if you can win in your target market, and when do you decide to walk away?

Assignment:
Take ideas developed from the first Session and put them through basic "top down" and "bottom up" research. RESEARCH: Identify the market and the market segment of the idea. Try to place a total revenue estimate for the market and the segment, and identify other market characteristics (age, growth rate, average company size). Identify relevant conferences and try to find video or transcripts of sessions. List similar companies in the market. Research people working at those companies on LinkedIn and examine what they are working on. Try to find sales and investor presentations online from similar companies. RESULTS: Rank your ideas from the best to the worst based on the research, and eliminate the worst ideas. Check in with your Working Groups on the research tools and techniques that were the most and least useful.

Mentors
Joe Betts-LaCroix - Co-Founder, OQO
Ken Ross - Founder/CEO, ExpertCEO
Peter Pham - CEO

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