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Cooley Godward Kronish LLP  represents hundreds of clients in a wide range of industries from offices in nine major commercial markets. We are counselors, strategists and advocates for the foremost private and public companies. We have a legacy of representing companies that range from startups bringing to market breakthrough products and technologies and frequently argue cases that fall in new areas of law, brought about by technological developments. Our business and litigation practice reaches across a broad array of dynamic industry sectors, including technology, life sciences, clean tech, real estate, financial services, retail and energy. With 650 attorneys throughout the U.S., Cooley has the range and expertise to serve companies of all sizes to seize opportunities in today's global marketplace.

Summer 2009 Bay Area

Basic Research

May 26, 2009, at 06:30 PM

Overview
Description:
What market are you pursuing? Is it big enough? Is it growing or shrinking? What are the other characteristics of your market, and why do you care? How do you find data on your market? How do you define your competitors? What are inexpensive tactics to do custom market research? How can you determine if you can win in your target market, and when do you decide to walk away?

Assignment:
Take ideas developed from the first Session and put them through basic "top down" and "bottom up" research. RESEARCH: Identify the market and the market segment of the idea. Try to place a total revenue estimate for the market and the segment, and identify other market characteristics (age, growth rate, average company size). Identify relevant conferences and try to find video or transcripts of sessions. List similar companies in the market. Research people working at those companies on LinkedIn and examine what they are working on. Try to find sales and investor presentations online from similar companies. RESULTS: Rank your ideas from the best to the worst based on the research, and eliminate the worst ideas. Check in with your Working Groups on the research tools and techniques that were the most and least useful.

Mentors
Joe Betts-LaCroix - Co-Founder, OQO
Ken Ross - Founder/CEO, ExpertCEO

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